Adults usually remember their childhood as carefree and full of fun, even if it wasn't. Over the years, we just idealize our own memories. We forget, for example, that childhood is a period of intense learning and many challenges. Every day our little ones learn something new about the world and try to find their place in society. Fortunately, nowadays adults understand the secrets of children's development better and respect children's individuality more. Some children are bold and playful, even eager to socialize. Others prefer to play alone and seem serious for their age. Question for 100 points: which group of children described above is better? The correct answer is: all children are great.
The Bobo Choses brand focuses on the issue of children's shyness. Designers with their latest campaign emphasize that shyness is not a disadvantage. "We're quiet because we're at peace" - Calm kids who don't want to be the center of attention shouldn't be judged negatively. Are adults required to talk to all co-workers, even if they don't like someone? Do adults have to entertain everyone at family gatherings? Do adults have to participate in activities that they do not enjoy? Of course not. So why is it customary to require this from children?
The Bobo Choses clothing collection allows children to hide in a safe shell of comfortable clothes that are original enough to emphasize individuality and classic enough to ensure a sense of comfort and belonging. The Spring/Summer 2023 collection is full of friendly characters, for example: a squid in a hat, a hermit crab and a friendly starfish. Joyful characters put you in a positive mood, just like the colors that must be present in Bobo Choses clothes! This season, the brand made sure that lovers of natural, pastel and dark colors find something for themselves. All this creates a coherent whole - Bobo Choses t-shirts, shorts, dresses and jeans will prove themselves in every child's wardrobe. It is worth noting that the brand's designs are universal and will suit both girls and boys.
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