Behind the success of every brand are people. People who give their passion to others and in this way create beautiful things. Bobo Choses raises the hearts of parents around the world.
We talk about how Bobo was created, where the creators draw inspiration, and about the latest trends in children's fashion.
Where did the name of brand come from?
BOBO in French means Bourgeois Boheme, and Choses, things. When we created the brand we wanted a brand that was more than just a clothing brand.
Describe brand Bobo Choses in 3 words.
Creativity, happiness & FF (Friends & Family).
What is the source of inspirations to create?
Anything can be a source of inspiration, but fantasy is even more important to be able to create. All of us can be creative, it's just a matter of looking at things not as they are, if not how they could be, even in our imagination.
Tell us more about your team.
Is the best team in the world! We are a family, we enjoy our work, we are children locked up in bodies of adults. We like to draw, listen to music and laugh of ourselves.
The dream goal which you want to achieve as a team?
Find a way to not depend on the temporality of the collections. Get to close the circle and recycle our own garments.
Which stage of making a new collection is the most exciting and fascinating?
The process of documentation and drawing is exciting, but also the day we try on the clothes for the children and take the pictures.
What are your favorite pieces from the current collection?
Yes NO sweatshirt and suspenders.
Which trend from kids fashion will be "live forever"?
I love the athletic look of very short shorts with long socks.
Are your childhood memories reflected in your collections?
Definitely yes. I'm always looking for pictures and clothes from when we were little.
What / Who is the most inspiring for you? (You can list a group of people / a place etc)?
In a book, a photo, a song, a movie... Our collections always have a look at our childhood, sometimes it is as if we resisted getting older. I like to observe people as they are dressed in the street, to travel and to discover new things.
I am fascinated by the rationalist architecture, the Bauhaus school, Le Corbusier, Josep Lluis Sert and the designs of the Eames, Jean Prouvé, Ettore Sottssas or Miguel Milá. There are also many artists that I like, Joan Miró, Sonia Delaunay, Joan Brossa, David Hockney, Calder, Jean Arp. But also designers and illustrators like Eric Carl, Bruno Munari, Enzo Mari ... In the world of fashion, Coco Chanel, Rei Kawakubo and Josep Font. Somehow or other I always have them.